May 7th, 2008
National Deposit invests in Huét Aminto
Bristol-based friendly society National Deposit has asked us to conduct
a root and branch rebranding exercise, which may even result in a change of name. National Deposit is a mutual organisation that traces its roots back to 1868, and played in a key role in the establishment of Britain’s National Health Service in 1948. It is unusual in offering
both financial and healthcare products to its members. We are now actively engaged in creating several branding options, working closely with specialist market research company Quaestor Financial, so that we can eventually arrive at the new branding that will enable National Deposit to launch a major membership recruitment drive.
May 1st, 2008
Beamish is B-ming
Pride of place goes to the initial letter B. We have recently completed
a comprehensive rebranding exercise for our long-standing client Beamish, the amazingly popular outdoor museum in County Durham. After a long, painstaking process, the new look is now fully approved. At its heart is a unique, specially created font (named Beamish of course). Pride of place goes to the initial letter B, which becomes a distinctive and instantly recognisable ‘window’ through which
images of the attraction and its people appear.