June 29th, 2008

Hello sailors

The timing is perfect with boat fuel prices soaring. Our client Ashurst Industries recently asked us to brand and promote their cunning new invention: a simple yet highly effective locking device for boat fuel tanks. The timing is perfect with boat fuel prices soaring due to tax
and duty changes. Suddenly fuel theft from boats is a very real danger,
and fuel security is now a high priority for boat owners, who also know that their fuel is rarely covered by insurance. We needed to move quickly,
and we did. Our suggested brand name Fuelock was swiftly approved, the logo design followed, production is now in full swing, and the first burst of advertising is sailing into all the right publications.